Episode 4: Why Most Writers Suck at Marketing Their Services
It’s not your marketing—it’s your sales messaging and the starving artist narrative
If you feel like you “suck at marketing,” you probably don’t.
In this episode, I make the case that most writers (and founder-writers) have a sales messaging problem, not a marketing problem—and I unpack the deeper story that keeps you stuck: the starving artist narrative.
Here’s what we cover:
Why marketing is the speaker, but sales messaging is the song.
How “my marketing isn’t working” often means “my message isn’t selling.”
The real block: fear of selling, not lack of platforms or posts.
How the starving-artist narrative sneaks into your pricing and positioning.
Everyday examples of that narrative in media—and why it’s so seductive.
Why rejecting that script is step one to consistent revenue.
How expanders (living or dead) rewire what you believe is possible.
A simple first move: pick a platform, fix the message, and sell clearly.
If you’re ready to stop hiding behind “more content” and start saying the right thing, this one is tough-love with a compass.
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