Episode 2: What I've Learned in 4 Years of My Ghostwriting Business
Fear vs. fundamentals: what AI changes about writing—and what it never will
What does it really take to run a ghostwriting business—and keep it thriving—in today’s shifting creative economy?
In this episode, I’ll share the lessons, pivots, and hard-won insights from four years of building The Candid Collective® and serving clients at every stage of growth.
You’ll hear the raw truths about money, clients, content, and resilience, along with encouragement for any writer or entrepreneur carving their own path.
Here’s what we cover:
How I accidentally became a ghostwriter during the pandemic.
Why retainer clients and content libraries create stability and freedom.
The difference between ghostwriting and generic content writing.
How storytelling and sales writing blur into a powerful business asset.
Why writing from a personal brand converts better than faceless company posts.
How to think about AI, low-value content, and the future of the industry.
Lessons in leverage: money, risk, and investing in the right support.
Why the best brands still pay top dollar for authentic, human ghostwriting.
If you’ve ever wondered what it takes to build a creative business that lasts—or how to future-proof your writing career—this episode gives you a candid behind-the-scenes look at what works, what doesn’t, and what’s next.
CONNECT WITH KENDALL:
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Website: candidcollective.co
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PREMIUM SUPPORT
Join The Greenhouse 🌱🌻 A 6-month accelerator to grow your writing business and transform your words into a premium product that clients love to pay you for. Apply here: findthegreenhouse.com
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