Episode 12: The Origin Story of My Money Makin’ Testimonials Workshop
Why your client wins are your most profitable stories—and how this workshop was born.
A creative sanctuary for writers, business owners, and artists who are called to stay gold in this brave new world.
In this solo episode, I trace the entire evolution of my Money Makin’ Testimonials workshop—from a scrappy digital product I Frankensteined together years ago… to a full chapter inside my upcoming book… to a signature writing lab inside The Greenhouse… to the live workshop I’m teaching on December 11.
What started as an experiment became one of the most transformative storytelling tools I teach—because client case studies (told well) are the highest-converting stories in your business.
Here’s what we cover:
How the original “money-making testimonials” idea was born during a curriculum build—before I even realized I was teaching sales, not marketing.
Why version one of the course flopped—and how the questions, confusion, and messy drafts taught me what people really needed.
How Here to Sell reframed everything—turning testimonials into “the Bee” in my Field Notes metaphor and giving them a full, practical, long-form home.
Why The Greenhouse dedicates an entire writing lab to case studies—and how this story type consistently produces the biggest ROI for writers and founders.
The DC workshop moment that changed everything—seeing the light bulbs go off as people understood how to write qualitative proof (even without revenue metrics).
The real reason people avoid sharing case studies—and why your clients want you to tell these stories.
Why December is the best time of year to gather your transformations, choose the stories you’ll tell in 2025, and stop leaving money on the table.
Whether you’re a writer, a founder, or a creator with client results you’ve been keeping quiet, this episode shows you how this workshop came to life—and why learning this skill now will change your entire sales ecosystem next year.
The live workshop happens on December 11 at 11 a.m. CT. The link to join is in the show notes, and I’d love to see you there.
JOIN MY FREE WORKSHOP ON DECEMBER 11th
Learn how to write a client case study in story form in my upcoming FREE workshop: How to Write a Money Makin’ Testimonial.
P.S. Seeing this episode after December 11, 2025? Use the link above and we’ll send you the replay!
CONNECT WITH KENDALL:
👩🏼🌾 Applications are OPEN for the inaugural cohort of The Greenhouse 🌱🌻 a 6-month accelerator to grow your writing business and transform your words into a premium product
Website: candidcollective.co
LinkedIn: https://www.linkedin.com/in/kendall-cherry/
Subscribe to my newsletter, Wallflower Fridays 🌻 💌 wallflowerfridays.com
The Writer’s Round on Substack: thewritersround.com
PREMIUM SUPPORT
Join The Greenhouse 🌱🌻 A 6-month accelerator to grow your writing business and transform your words into a premium product that clients love to pay you for. Apply here: findthegreenhouse.com
Want to hire me to write for you? 👻✏️ Grab my services guide: candidcollective.co/services-guide
© The Candid Collective